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Marketing Procurement Ara 22, 2025

Marketing procurement governance model: a practical blueprint

Learn how to standardize specifications, approvals, RFQs and supplier scorecards to reduce leakage and improve outcomes.

Why this matters

Search visibility compounds when you publish consistent, intent-based content that answers buyer questions with depth, structure and internal links.

Next steps

  • Define your operating model
  • Set KPIs
  • Publish consistently
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Written By Aetern Global Partners
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